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SAM's innovation, brand investments and productivity efforts aim to drive growth and margin expansion as demand remains challenging.

Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look at Boston Beer (NYSE:SAM) and its peers.

Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.

Stransky brings more than two decades of brand-building experience and expertise in data-driven marketing and AI-powered solutions BOSTON BEER APPOINTS ALLISON STRANSKY CHIEF MARKETING OFFICER EFFECTIVE OCTOBER 12 Stransky brings more than two decades of brand-building experience and expertise in data-driven marketing and AI-powered solutions Boston, Sept. 08, 2026 (GLOBE NEWSWIRE) -- The Boston Beer Company, Inc. (NYSE: SAM) today announced the appointment of Allison Stransky to the Chief Marke

Recent share performance and starting point for Boston Beer Company Boston Beer Company (SAM) has drawn investor attention after a period of weaker share performance, with the stock down 2% over the past day and about 10% over the past month. At a share price of $168.78, Boston Beer Company has seen its short term momentum fade, with the 1 day and 7 day share price returns both negative and the 1 year total shareholder return also down sharply. This points to a market that is still...

Boston Beer (SAM) is rated Strong Buy: attractive valuation, debt-free balance sheet, strong cash flow, and improving margins despite headwinds. See more here.

Forget inflatable skeletons and Santas. Samuel Adams has an inflatable beer hall you can get to celebrate Oktoberfest.

SAM faces broad-based volume declines and cost pressures, but brand investments and newer products offer potential growth avenues.

Matt Murphy Named Interim CFO as the Company Undertakes a Formal Executive SearchBoston, Aug. 20, 2026 (GLOBE NEWSWIRE) -- The Boston Beer Company (NYSE: SAM) today announced that Chief Financial Officer Diego Reynoso will be leaving the company on September 14 to accept a new opportunity. Matt Murphy, currently Chief Accounting Officer, has been appointed Interim Chief Financial Officer and Treasurer effective September 15. Murphy joined Boston Beer in 2006 as Corporate Controller and was appoi

With American alcohol consumption near historic lows, Boston Beer Company is fighting an uphill battle.

Shares of beer company Boston Beer (NYSE:SAM) fell 2.8% in the afternoon session after the stock continued to decline as staff at Sam Adams Brewery announced their intention to unionize. According to Jamaica Plain News (a local newspaper), workers told management on August 13 that they plan to join UFCW Local 328. The group includes bartenders, beer ambassadors, cooks, and key holders seeking job security, equitable treatment, clear and consistent policies, and clearly defined wages and benefits

Boston Beer (SAM) Stock Trades Down, Here Is Why

Detailed price information for Redwire Corp (RDW-N) from The Globe and Mail including charting and trades.

Detailed price information for Boston Beer Company (SAM-N) from The Globe and Mail including charting and trades.

Ciena and Boston Beer have been highlighted as Zacks Bull and Bear of the Day

With American alcohol consumption near historic lows, Boston Beer Company is fighting an uphill battle.

Boston Beer’s second quarter drew a positive market response despite a 3.3% revenue decline and a significant shortfall in adjusted earnings. Management attributed this result to strong growth in SunCruiser and Angry Orchard, offsetting continued challenges for Twisted Tea and Truly. CEO C. James Koch noted that on-premise sales benefited from major events like the World Cup, but these gains were limited in scope and could not fully counteract category-wide headwinds. Advertising and promotional

SAM's spirits-based RTD gains and supply-chain efficiencies are improving mix, but core-brand weakness keeps overall volume under pressure.

SAM's demand slump is dragging volumes, even as pricing, mix, brewery gains and new products help protect margins.

Detailed price information for Boston Beer Company (SAM-N) from The Globe and Mail including charting and trades.

Boston Beer Company (SAM) stock is back in focus after the brewer reported second quarter 2026 results, which showed lower sales, revenue and earnings, along with updated full year loss guidance and continued share repurchases. See our latest analysis for Boston Beer Company. Boston Beer Company’s latest quarterly report and guidance update come after a tough stretch, with the share price down 23.79% over 3 months and the 1 year total shareholder return declining 16.21%. This points to fading...

SouthernSun Asset Management, LLC, an investment management firm, released its “SouthernSun Small Cap Strategy” second-quarter 2026 investor letter. A copy of the letter can be downloaded here. The second quarter of 2026 was driven by the AI boom and the Iran War, affecting interest rates, oil, commodities, and consumer sentiment. The riskiest market segments performed […]

Moby summary of The Boston Beer Company, Inc.'s Q2 2026 earnings call

Despite a decline in revenue and shipments, Boston Beer Co Inc (SAM) boosts gross margin and maintains strong cash flow through strategic share repurchases and cost management.

Beer company Boston Beer (NYSE:SAM) met Wall Street’s revenue expectations in Q2 CY2026, but sales fell by 3.3% year on year to $568.3 million. Its non-GAAP profit of $3.65 per share was 24.4% below analysts’ consensus estimates.

SAM's Q2 earnings and revenues fall short of estimates as weaker volumes and a 16.4% rise in marketing costs pressure results.

These are the stocks posting the largest moves after the bell.

Boston Beer (NYSE:SAM) said second-quarter demand remained challenging as declines in Twisted Tea and Truly continued to weigh on volume, even as Sun Cruiser and Angry Orchard posted growth and gross margin improved. On the company’s 2026 second-quarter earnings call, Founder, CEO and Chairman Jim

Boston Beer (SAM) delivered earnings and revenue surprises of -23.48% and -0.63%, respectively, for the quarter ended June 2026. Do the numbers hold clues to what lies ahead for the stock?

Beer company Boston Beer (NYSE:SAM) met Wall Street’s revenue expectations in Q2 CY2026, but sales fell by 3.3% year on year to $568.3 million. Its non-GAAP profit of $3.65 per share was 24.4% below analysts’ consensus estimates.

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Detailed price information for Estee Lauder Companies (EL-N) from The Globe and Mail including charting and trades.

Detailed price information for Target Corp (TGT-N) from The Globe and Mail including charting and trades.

Beer company Boston Beer (NYSE:SAM) will be announcing earnings results this Thursday after the bell. Here’s what to expect.

What To Expect From Boston Beer’s (SAM) Q2 Earnings