Rumor is built around an old idea: the stock market is a popularity contest. Each stock, cryptocurrency, and ETF is in fierce competition for the thing that matters most, your attention.
We measure investor attention by analyzing public posts in forums and social media. Our dataset, 1.5 billion posts about 14,000 stocks, ETFs, and cryptocurrencies, across 15+ years has been assembled to answer one question: what’s popular, and why?
“In the short run, the market is a voting machine, but in the long run, it is a weighing machine.”