Following a challenge brought by Elanco Animal Health Incorporated, BBB National Programs’ National Advertising Division determined that PetIQ, LLC provided a reasonable basis for its vet-recommended active-ingredient claims for its PetArmor® Extend Flea & Tick Collar. However, the National Advertising Division (NAD) recommended that PetIQ modify or discontinue certain claims regarding market leadership, brand growth, consumer trust, comparative performance, and product attributes.New York, NY,
This is the newest page. Registered accounts read further back.