BZUN

Baozun Inc. ADR (BZUN) | Rumor.io

Baozun

BZUN

Attention (50-day avg)0%

Attention rank (50-day avg)#1,917

Bullish sentiment (50-day avg)93%

Price to earnings ratio-0.74

Market capitalization179.7M

Earnings per share-0.35

Dividend yield (TTM)—

Revenue (annual)9.9B

Net income (annual)-199.6M

Social

What share of all stock conversation is about BZUN?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% 0	0% +0	0% 0	0% 0

Sep 24

Baozun Inc. (BZUN) has initiated a $10 million share repurchase program to buy back ADSs and Class A shares over the next 12 months, starting September 24, 2026.
The program aims to demonstrate the company's confidence in its business outlook and prospects, and create value for shareholders.
The buyback program may lead to modest upward price pressure, as it will add demand for Baozun's ADSs or ordinary shares and reduce the number of shares outstanding.

Generated by AI

Sentiment

Of the messages about BZUN that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	100% 0	100% +16	94.51% +3.2	87.49% -1.13
Bearish	0% 0	0% -16	5.49% -3.2	12.51% +1.13

Bullish· May 20

Baozun Inc. has reported a strong Q1 2026 with 15.3% YoY revenue growth, driven by a 39% surge in Brand Management (BBM) and a return to non-GAAP profitability.
The company's growth numbers are impressive, with product sales for both BEC and BBM expanding, and a 40% increase in GAP sales.
Baozun's share price is expected to increase, with a target of $10 (+285% above current share price), driven by strong earnings and a growing distribution model.

Bearish· May 20

Baozun Inc.'s Q1 earnings results were disappointing, with reported GAAP EPS of -$0.12 and revenue of $2.38B, a 15.34% YoY increase.
The stock's price action is likely due to funds trying to exit the market, which can only be done after earnings reports are released, resulting in volatility regardless of the results.
The company's free float is tight, making it difficult for retail investors to sell, and institutional investors with deeper pockets and more patience are accumulating shares, potentially leading to a price increase in the coming months.

Generated by AI

Topics

Of the messages about BZUN that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Announcements	—	84.62%	13.1%	45.57%
Macro	—	0%	21.43%	18.78%
Technical Analysis	—	7.69%	1.19%	14.83%
Earnings	—	7.69%	36.9%	10.05%
Analysts	—	0%	27.38%	10.77%
Controversies	—	0%	0%	0%

Earnings· Nov 30

Baozun Inc. (BZUN) reported Q3 earnings of -$0.21 per share, missing estimates of $0.01.
The company's revenue of $294.68M also missed estimates, with a surprise decline of 2.91%.
Baozun's Q3 results were its first quarterly loss, with an adjusted per-share loss of $0.19, largely due to an $12M account receivables write-down.

Analysts· Mar 7

Baozun Inc. (BZUN) shares reached an all-time high, increasing over 31% in a single day.
Analyst BofA upgraded BZUN's price target to $50.
Analysts have mixed views on BZUN, with CLSA downgrading the stock to Outperform from Buy and Vetr lowering the stock rating.

Announcements· Aug 28

Baozun Inc. ($BZUN) has announced its Q2 2023 unaudited financial results, with EPS increasing by 67% and revenue decreasing by 8% to $319.97M.
The company has acquired Hunter, a premium lifestyle brand with a significant online presence in China, aligning with its strategy of adding strong brands to its portfolio.
Baozun is focusing on improving product sales and portfolio quality, with efforts to rationalize and enhance the quality of product sales, and has also announced a live streaming strategy to provide a new growth area in e-commerce for its brand partners.

Macro· May 13

China is expected to account for 21% of global growth this year, with the Chinese consumer being a major macro story.
The trade war between the US and China may have a significant impact on the global economy, with China potentially stopping US agricultural product purchases, reducing Boeing orders, and restricting US service trade.
The trade war is likely to affect US consumers and businesses, with some analysts predicting that the US will have a hard time recovering from the economic impact of the trade war.

Technical Analysis· Nov 22

Baozun Inc. ($BZUN) has been forming a head and shoulders pattern, with the neckline at around $28-$31.
The stock has been trading in a wedge pattern on the weekly chart, with a possible retest of the $40 level.
Technical indicators, such as the RSI and depth chart, suggest that the stock is poised for another wave of upward movement.

Generated by AI

Community

Of the messages about BZUN, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	100%	82.05%	50.27%	71.97%
Newcomers	0%	17.95%	49.73%	28.03%

Regulars· Aug 27

The company has delivered excellent results, with a GAAP EPS of $0.19, up 246.15% YoY, and revenue of $403.74M, up 13.31% YoY.
Management has revised its 2028 annual non-GAAP income from operations target upward to at least RMB700 million, expecting margin expansion in BEC and operating leverage in BBM.
The bullish case for the stock is increasingly based on current operating evidence, not just long-term promises, with strong consumer demand, no major cuts in brand budgets, and improving margins across the business.

Newcomers· Mar 25

The newcomer is focused on the upcoming earnings of Baozun Inc. ($BZUN) and is setting alerts for the company's financial results, which are expected to be released tomorrow.
The newcomer is impressed by Baozun's Q4 FY25 earnings, particularly the sharp improvement in operating profits, and is highlighting the key metrics, including revenue growth and non-GAAP operating income.
The newcomer is optimistic about Baozun's stock price, which has risen after the company reported a year-over-year increase in its Q4 financial results, and is expecting further scalability and margin expansion in 2026.

Generated by AI

News

Baozun announces new $10M share repurchase program

6d agoSeeking Alpha

Baozun authorizes $10 million share repurchase program

6d agoInvesting.com

Baozun Files 2026 Interim Report with U.S. SEC on September 17

Detailed price information for Baozun Inc ADR (BZUN-Q) from The Globe and Mail including charting and trades.

12d agoThe Globe and Mail

Baozun’s E-Commerce Profit Surges Despite Modest Revenue Growth

19d agoBenzinga

Baozun Files August 2026 Hong Kong Share Capital Return, Confirms Stable Structure

Detailed price information for Baozun Inc ADR (BZUN-Q) from The Globe and Mail including charting and trades.

26d agoThe Globe and Mail

Jefferies Sticks to Their Buy Rating for Baozun, Inc. Class A (9991)

Detailed price information for Baozun Inc ADR (BZUN-Q) from The Globe and Mail including charting and trades.

28d agoThe Globe and Mail

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1	Hello Group Inc. Sponsored ADRMOMO	0%new
2	Huya Inc.HUYA	0%0
3	JD.com, Inc. Sponsored ADRJD	0%0
4	Vipshop Holdings Ltd. ADRVIPS	0%new
5	Shopify Inc.SHOP	0.02%-0.14
6	ZTO Express (Cayman) Inc. ADRZTO	0%0
7	H World Group Limited ADRHTHT	0%0
8	iQIYI, Inc. Sponsored ADRIQ	0%0
9	Weibo Corporation Sponsored ADRWB	0%-0.01
10	JOYY Inc. American Depositary SharesYY	0%0

Baozun Inc. ADR

Consumer Cyclical
Internet Retail

Baozun Inc. ADR is a China-focused e-commerce and digital commerce services company that helps brands build and operate online businesses. Baozun provides end-to-end solutions across store setup, visual merchandising, digital marketing, customer service, warehousing, and order fulfillment, supporting branded sales on major online channels. The company also offers brand management services, working with apparel, electronics, home goods, beauty, fast-moving consumer goods, and other consumer categories. Its business is organized around E-Commerce and Brand Management segments, positioning Baozun as a service provider that connects brands with online shoppers and manages the operational complexity of retailing in China and across broader Asia.

Website

Location

No. 1-9, West Jiangchang Road

Shanghai, 200436

China

Social

What share of all stock conversation is about BZUN?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% 0	0% +0	0% 0	0% 0

Sep 24

Baozun Inc. (BZUN) has initiated a $10 million share repurchase program to buy back ADSs and Class A shares over the next 12 months, starting September 24, 2026.
The program aims to demonstrate the company's confidence in its business outlook and prospects, and create value for shareholders.
The buyback program may lead to modest upward price pressure, as it will add demand for Baozun's ADSs or ordinary shares and reduce the number of shares outstanding.

Generated by AI

Sentiment

Of the messages about BZUN that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	100% 0	100% +16	94.51% +3.2	87.49% -1.13
Bearish	0% 0	0% -16	5.49% -3.2	12.51% +1.13

Bullish· May 20

Baozun Inc. has reported a strong Q1 2026 with 15.3% YoY revenue growth, driven by a 39% surge in Brand Management (BBM) and a return to non-GAAP profitability.
The company's growth numbers are impressive, with product sales for both BEC and BBM expanding, and a 40% increase in GAP sales.
Baozun's share price is expected to increase, with a target of $10 (+285% above current share price), driven by strong earnings and a growing distribution model.

Bearish· May 20

Baozun Inc.'s Q1 earnings results were disappointing, with reported GAAP EPS of -$0.12 and revenue of $2.38B, a 15.34% YoY increase.
The stock's price action is likely due to funds trying to exit the market, which can only be done after earnings reports are released, resulting in volatility regardless of the results.
The company's free float is tight, making it difficult for retail investors to sell, and institutional investors with deeper pockets and more patience are accumulating shares, potentially leading to a price increase in the coming months.

Generated by AI

Topics

Of the messages about BZUN that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Announcements	—	84.62%	13.1%	45.57%
Macro	—	0%	21.43%	18.78%
Technical Analysis	—	7.69%	1.19%	14.83%
Earnings	—	7.69%	36.9%	10.05%
Analysts	—	0%	27.38%	10.77%
Controversies	—	0%	0%	0%

Earnings· Nov 30

Baozun Inc. (BZUN) reported Q3 earnings of -$0.21 per share, missing estimates of $0.01.
The company's revenue of $294.68M also missed estimates, with a surprise decline of 2.91%.
Baozun's Q3 results were its first quarterly loss, with an adjusted per-share loss of $0.19, largely due to an $12M account receivables write-down.

Analysts· Mar 7

Baozun Inc. (BZUN) shares reached an all-time high, increasing over 31% in a single day.
Analyst BofA upgraded BZUN's price target to $50.
Analysts have mixed views on BZUN, with CLSA downgrading the stock to Outperform from Buy and Vetr lowering the stock rating.

Announcements· Aug 28

Baozun Inc. ($BZUN) has announced its Q2 2023 unaudited financial results, with EPS increasing by 67% and revenue decreasing by 8% to $319.97M.
The company has acquired Hunter, a premium lifestyle brand with a significant online presence in China, aligning with its strategy of adding strong brands to its portfolio.
Baozun is focusing on improving product sales and portfolio quality, with efforts to rationalize and enhance the quality of product sales, and has also announced a live streaming strategy to provide a new growth area in e-commerce for its brand partners.

Macro· May 13

China is expected to account for 21% of global growth this year, with the Chinese consumer being a major macro story.
The trade war between the US and China may have a significant impact on the global economy, with China potentially stopping US agricultural product purchases, reducing Boeing orders, and restricting US service trade.
The trade war is likely to affect US consumers and businesses, with some analysts predicting that the US will have a hard time recovering from the economic impact of the trade war.

Technical Analysis· Nov 22

Baozun Inc. ($BZUN) has been forming a head and shoulders pattern, with the neckline at around $28-$31.
The stock has been trading in a wedge pattern on the weekly chart, with a possible retest of the $40 level.
Technical indicators, such as the RSI and depth chart, suggest that the stock is poised for another wave of upward movement.

Generated by AI

Community

Of the messages about BZUN, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	100%	82.05%	50.27%	71.97%
Newcomers	0%	17.95%	49.73%	28.03%

Regulars· Aug 27

The company has delivered excellent results, with a GAAP EPS of $0.19, up 246.15% YoY, and revenue of $403.74M, up 13.31% YoY.
Management has revised its 2028 annual non-GAAP income from operations target upward to at least RMB700 million, expecting margin expansion in BEC and operating leverage in BBM.
The bullish case for the stock is increasingly based on current operating evidence, not just long-term promises, with strong consumer demand, no major cuts in brand budgets, and improving margins across the business.

Newcomers· Mar 25

The newcomer is focused on the upcoming earnings of Baozun Inc. ($BZUN) and is setting alerts for the company's financial results, which are expected to be released tomorrow.
The newcomer is impressed by Baozun's Q4 FY25 earnings, particularly the sharp improvement in operating profits, and is highlighting the key metrics, including revenue growth and non-GAAP operating income.
The newcomer is optimistic about Baozun's stock price, which has risen after the company reported a year-over-year increase in its Q4 financial results, and is expecting further scalability and margin expansion in 2026.

Generated by AI

Baozun

Social

Sep 24

Bullish· May 20

Bearish· May 20

Earnings· Nov 30

Analysts· Mar 7

Announcements· Aug 28

Macro· May 13

Technical Analysis· Nov 22

Regulars· Aug 27

Newcomers· Mar 25

Baozun announces new $10M share repurchase program

Baozun authorizes $10 million share repurchase program

Baozun Files 2026 Interim Report with U.S. SEC on September 17

Baozun’s E-Commerce Profit Surges Despite Modest Revenue Growth

Baozun Files August 2026 Hong Kong Share Capital Return, Confirms Stable Structure

Jefferies Sticks to Their Buy Rating for Baozun, Inc. Class A (9991)

Also Discussed

Baozun Inc. ADR

Company Information

Location

Baozun announces new $10M share repurchase program

Baozun authorizes $10 million share repurchase program

Baozun Files 2026 Interim Report with U.S. SEC on September 17

Baozun’s E-Commerce Profit Surges Despite Modest Revenue Growth

Baozun Files August 2026 Hong Kong Share Capital Return, Confirms Stable Structure

Jefferies Sticks to Their Buy Rating for Baozun, Inc. Class A (9991)

Also Discussed

Social

Sep 24

Bullish· May 20

Bearish· May 20

Earnings· Nov 30

Analysts· Mar 7

Announcements· Aug 28

Macro· May 13

Technical Analysis· Nov 22

Regulars· Aug 27

Newcomers· Mar 25