South Plains Financial

South Plains Financial Inc. is a bank holding company headquartered in Lubbock, Texas, and the parent company of City Bank. It provides commercial and consumer financial services through a community banking model that serves individuals, small businesses, and middle-market clients across Texas and New Mexico. Its core offerings include commercial and retail banking, deposit products, lending solutions, mortgage services, and treasury-related services. The company also operates insurance, trust, and investment-related businesses, giving it a diversified financial services profile within regional banking. South Plains Financial Inc. focuses on relationship-based banking, combining local decision-making with a broad mix of products that support everyday banking needs, business financing, and wealth-oriented services.