BRC Inc. Class A Common Stock represents ownership in BRC Inc., a consumer brand company focused on premium coffee and related lifestyle products. BRC Inc. develops, roasts, packages, and sells coffee alongside coffee accessories, brewing equipment, apparel, outdoor gear, and other branded merchandise. Its offerings are distributed through wholesale partners, direct-to-consumer channels, retail outposts, e-commerce platforms, and company-operated or franchised coffee shop locations. The company also produces media content that supports its brand identity and customer engagement. BRC Inc. serves a broad audience that includes coffee consumers, specialty retail customers, and buyers interested in veteran-themed lifestyle products. Headquartered in Salt Lake City, Utah, the company operates in the consumer staples and specialty food space, with a market presence built around branded consumer products and multi-channel retail distribution.
Website3131 W. 2210 S.
West Valley City, UT, 84119
United States
SALT LAKE CITY, August 10, 2026--BRC Inc. (NYSE: BRCC) ("Black Rifle Coffee Company" or the "Company"), a Veteran-founded, mission-driven premium coffee company, today announced that the Company expects to effect a 1-for-10 reverse stock split (the "Reverse Stock Split") of the Company’s Class A common stock and Class B common stock on August 21, 2026 (the "Effective Date").
SALT LAKE CITY, July 16, 2026--BRC Inc. (NYSE: BRCC, the "Company" or "Black Rifle"), a Veteran-founded, mission-driven, premium beverage company, today announced it will release the second quarter 2026 financial results on Monday, August 3, 2026, after market close. The Company will host a conference call to discuss the results the following morning, Tuesday, August 4, 2026, at 8:30 a.m. ET.
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Investors talking about BRCC also mention
What share of all stock conversation is about BRCC?
| 1 Day1D | 1 Week1W | 1 Month1M | 1 Year1Y | 50-Day MAclick to plot | 200-Day MAclick to plot | |
|---|---|---|---|---|---|---|
| Attention | 0% 0 | 0% 0 | 0% 0 | 0% 0 |
Of the messages about BRCC that take a side, what share is each?
| 1 Day1D | 1 Week1W | 1 Month1M | 1 Year1Y | 50-Day MAclick to plot | 200-Day MAclick to plot | |
|---|---|---|---|---|---|---|
| Bullish | — | — | 100% +26.83 | 62.55% -4.9 | ||
| Bearish | — | — | 0% -26.83 | 37.45% +4.9 |
Of the messages about BRCC that carry a topic, what share is each?
| 1 Day1D | 1 Week1W | 1 Month1M | 1 Year1Y | 50-Day MAclick to plot | 200-Day MAclick to plot | |
|---|---|---|---|---|---|---|
| Announcements | — | — | — | 10.29% | ||
| Earnings | — | — | — | 8.64% | ||
| Analysts | — | — | — | 0.82% | ||
| Controversies | — | — | — | 0% | ||
| Macro | — | — | — | 72.02% | ||
| Technical Analysis | — | — | — | 8.23% |
Of the messages about BRCC, what share comes from each group?
| 1 Day1D | 1 Week1W | 1 Month1M | 1 Year1Y | 50-Day MAclick to plot | 200-Day MAclick to plot | |
|---|---|---|---|---|---|---|
| Regulars | — | — | 0% | 23.45% | ||
| Newcomers | — | — | 100% | 76.55% |