ELF

Elf Beauty Inc. (ELF) | Rumor.io

Elf Beauty

ELF

Attention (50-day avg)0.01%

Attention rank (50-day avg)#463

Bullish sentiment (50-day avg)88%

Price to earnings ratio101.5

Market capitalization6B

Earnings per share0.98

Dividend yield (TTM)—

Revenue (annual)1.6B

Net income (annual)26.3M

Social

What share of all stock conversation is about ELF?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% 0	0% +0	0.01% -0.01	0.02% -0.01

Aug 31

e.l.f. Beauty, Inc. has seen significant price appreciation, with some users taking profits and others expecting further growth.
The company's fundamentals and market position are seen as strong, with some users noting its large market share and growth potential compared to its competitors.
Users are optimistic about the company's future performance, with some setting profit targets and others expecting a midterm rally.

Generated by AI

Sentiment

Of the messages about ELF that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	—	100% 0	99.23% +10.3	78.79% -7.1
Bearish	—	0% 0	0.77% -10.3	21.21% +7.1

Bullish· Aug 19

$ELF has been on an absolute run, up 25% YTD, with the stock price increasing from $49 in early June to near $92 today, and room for potential growth toward $100 to $140 by year-end.
The company's recent acquisition integration and resolution of tariff drama have positively impacted its margins, contributing to the stock's bullish performance.
The stock's technical indicators, such as the golden cross, suggest a strong upward trend, with some analysts predicting potential growth to $150 or more before the end of the year.

Bearish· Jun 18

$ELF's short-term bearish trend may be fueled by its recent decline in trading volume and increased days to cover, potentially leading to more panic selling in the near future.
The stock's current price may be a buying opportunity, as it has historically bounced back from similar lows, with a recent example being its jump from $49 to $70 in just one week.
Short sellers may be experiencing financial losses as the stock price rises, potentially leading to a "wealth transfer" from bears to bulls.

Generated by AI

Topics

Of the messages about ELF that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Technical Analysis	—	—	100%	2.38%
Analysts	—	—	0%	2.51%
Announcements	—	—	0%	3.35%
Earnings	—	—	0%	17.77%
Macro	—	—	0%	73.59%
Controversies	—	—	0%	0.4%

Earnings· May 21

e.l.f. Beauty reported Q4 FY2026 earnings with a 35% revenue beat, $449.3M vs $422.9M expected, and Q4 EPS of $0.32 vs $0.29 expected.
The company's fiscal 2026 net sales growth was 25% year over year, and fiscal 2027 guidance calls for another 12% to 14% net sales increase.
e.l.f. Beauty's Q4 FY2026 earnings beat estimates, but the company's guidance for FY2027 EPS fell short of expectations, with a 12% to 14% growth forecast that may test price cuts amid tariff and consumer pressure.

Analysts· Aug 11

Morgan Stanley upgrades e.l.f. Beauty (ELF) to Overweight, raises price target to $134 from $114, citing strong growth, better forecasts, and high gross margin.
Analysts see e.l.f. Beauty as an attractive entry point, with 19% year-over-year sales growth and 71% gross margin, despite some concerns about demand elasticity.
The upgrade and price target raise are seen as a positive catalyst for the stock, with e.l.f. Beauty shares surging 11-12% on the news, surpassing 80 RS Rating.

Announcements· Aug 7

e.l.f. Beauty surpasses Q1 expectations with revenue of $353.7M (vs est. $350.3M) and EPS of $0.89 (vs est. $0.84).
The company's Q1 results are driven by strong sales of its affordable makeup products, particularly among younger shoppers, despite a decline in profits due to China tariffs.
e.l.f. Beauty's profits fall 30% due to China tariffs, and the company withdraws its full-year forecast amid uncertainty, causing its stock to drop 13%.

Macro· Apr 3

e.l.f. Beauty's competitive advantage is its "prestige quality at drugstore prices" due to manufacturing in China, but they may struggle with tariffs, especially in 2025 when suppliers will eat cost increases less willingly.
Tariffs could have a substantial impact on e.l.f. Beauty's earnings for many quarters, as the company may be forced to eat some of the tariffs, and relocating to the US is barely feasible.
e.l.f. Beauty's reliance on Chinese manufacturing exposes it to risks such as tariffs on Chinese imports, which could increase production costs and potentially alienate customers, but diversifying the supply chain could reduce dependency on China and stabilize costs.

Technical Analysis· Nov 7

$ELF has pulled back aggressively, approaching the.786 level on the recent pullback, with buyers looking to hold this level to give a higher low.
$ELF has hit the most oversold level possible on the Williams Percent R oscillator, with a reading of -100 on the daily and 8-hour charts, indicating a potential bounce.
$ELF has formed a RSI divergence and is setting up for a 123 pattern on the 5-minute chart, with a hammer candle and VWAP support trending on the 50ma, indicating a potential bounce or reversal.

Generated by AI

Community

Of the messages about ELF, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	—	85.99%	84%	33.68%
Newcomers	—	14.01%	16%	66.32%

Regulars· Aug 19

$ELF has significantly outperformed the market, rising over 100% from its June lows and currently trading above $100.
The company's strong retail sales data, particularly in personal care and beauty, has contributed to its upward trend, with Estée Lauder and Target confirming its success.
$ELF's recent earnings beat and raised margin outlook, along with its superior management and execution, have made it a more attractive investment option compared to its competitor $CELH.

Newcomers· Aug 6

The newcomer investors are speculating about e.l.f. Beauty's stock price, with some predicting it will reach $100.
The company's marketing and administrative expenses have increased significantly, but it's unclear if this will impact future profits.
The stock's recent performance is attributed to a "viral product" and "social buzz," which may lead to a revenue spike in the next quarter.

Generated by AI

News

e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks – Company Announcement - FT.com

8h agoFinancial Times

e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

5d agoYahoo Finance

Why e.l.f. Beauty (ELF) Dipped More Than Broader Market Today

The latest trading day saw e.l.f. Beauty (ELF) settling at $100.78, representing a -1.31% change from its previous close.

6d agoYahoo Finance

e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock

Fields sold over 16,000 shares under a pre-arranged Rule 10b5-1 trading plan but still retains nearly 91,000 shares.

7d agoYahoo Finance

Ekta Chopra Is one of TIME's 2026 Executives of the Year: Tech and Data

Here's why they made the list

7d agoTime Magazine

rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K.

8d agoFinancial Times

Also Discussed

Investors talking about ELF also mention

#	Name	Attention
1	Estee Lauder Cos Inc-TheEL	0%new
2	aelfELF	0%0
3	Celsius Holdings IncCELH	0.01%-0.06
4	The Honest Company, Inc.HNST	0%0
5	Ulta Beauty, Inc.ULTA	0%0
6	Cheesecake Factory Inc-TheCAKE	0%-0.03
7	monday.com Ltd.MNDY	0%+0
8	Cava Group Inc.CAVA	0%0
9	TransMedics Group, Inc.TMDX	0%-0.01
10	ServiceNow Inc.NOW	0.01%-0.04

Elf Beauty Inc.

Consumer Defensive
Household & Personal Products

e.l.f. Beauty, Inc. is a multi-brand beauty company that develops and markets cosmetics and skincare products for everyday consumers. Its portfolio includes makeup and skin care offerings across the eye, lip, face, and skin categories, alongside related beauty accessories and tools. The company emphasizes accessible, inclusive products and serves customers through direct-to-consumer channels, e-commerce, and a broad network of national and international retailers. e.l.f. Beauty also operates through several brand names, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and Keys Soulcare. Headquartered in Oakland, California, e.l.f. Beauty plays a visible role in the personal care market by combining trend-driven product development with a wide retail footprint and a focus on clean, vegan, and cruelty-free formulations.

Website

Location

601 12th Street

Oakland, CA, 94607

United States

Social

What share of all stock conversation is about ELF?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% 0	0% +0	0.01% -0.01	0.02% -0.01

Aug 31

e.l.f. Beauty, Inc. has seen significant price appreciation, with some users taking profits and others expecting further growth.
The company's fundamentals and market position are seen as strong, with some users noting its large market share and growth potential compared to its competitors.
Users are optimistic about the company's future performance, with some setting profit targets and others expecting a midterm rally.

Generated by AI

Sentiment

Of the messages about ELF that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	—	100% 0	99.23% +10.3	78.79% -7.1
Bearish	—	0% 0	0.77% -10.3	21.21% +7.1

Bullish· Aug 19

$ELF has been on an absolute run, up 25% YTD, with the stock price increasing from $49 in early June to near $92 today, and room for potential growth toward $100 to $140 by year-end.
The company's recent acquisition integration and resolution of tariff drama have positively impacted its margins, contributing to the stock's bullish performance.
The stock's technical indicators, such as the golden cross, suggest a strong upward trend, with some analysts predicting potential growth to $150 or more before the end of the year.

Bearish· Jun 18

$ELF's short-term bearish trend may be fueled by its recent decline in trading volume and increased days to cover, potentially leading to more panic selling in the near future.
The stock's current price may be a buying opportunity, as it has historically bounced back from similar lows, with a recent example being its jump from $49 to $70 in just one week.
Short sellers may be experiencing financial losses as the stock price rises, potentially leading to a "wealth transfer" from bears to bulls.

Generated by AI

Topics

Of the messages about ELF that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Technical Analysis	—	—	100%	2.38%
Analysts	—	—	0%	2.51%
Announcements	—	—	0%	3.35%
Earnings	—	—	0%	17.77%
Macro	—	—	0%	73.59%
Controversies	—	—	0%	0.4%

Earnings· May 21

e.l.f. Beauty reported Q4 FY2026 earnings with a 35% revenue beat, $449.3M vs $422.9M expected, and Q4 EPS of $0.32 vs $0.29 expected.
The company's fiscal 2026 net sales growth was 25% year over year, and fiscal 2027 guidance calls for another 12% to 14% net sales increase.
e.l.f. Beauty's Q4 FY2026 earnings beat estimates, but the company's guidance for FY2027 EPS fell short of expectations, with a 12% to 14% growth forecast that may test price cuts amid tariff and consumer pressure.

Analysts· Aug 11

Morgan Stanley upgrades e.l.f. Beauty (ELF) to Overweight, raises price target to $134 from $114, citing strong growth, better forecasts, and high gross margin.
Analysts see e.l.f. Beauty as an attractive entry point, with 19% year-over-year sales growth and 71% gross margin, despite some concerns about demand elasticity.
The upgrade and price target raise are seen as a positive catalyst for the stock, with e.l.f. Beauty shares surging 11-12% on the news, surpassing 80 RS Rating.

Announcements· Aug 7

e.l.f. Beauty surpasses Q1 expectations with revenue of $353.7M (vs est. $350.3M) and EPS of $0.89 (vs est. $0.84).
The company's Q1 results are driven by strong sales of its affordable makeup products, particularly among younger shoppers, despite a decline in profits due to China tariffs.
e.l.f. Beauty's profits fall 30% due to China tariffs, and the company withdraws its full-year forecast amid uncertainty, causing its stock to drop 13%.

Macro· Apr 3

e.l.f. Beauty's competitive advantage is its "prestige quality at drugstore prices" due to manufacturing in China, but they may struggle with tariffs, especially in 2025 when suppliers will eat cost increases less willingly.
Tariffs could have a substantial impact on e.l.f. Beauty's earnings for many quarters, as the company may be forced to eat some of the tariffs, and relocating to the US is barely feasible.
e.l.f. Beauty's reliance on Chinese manufacturing exposes it to risks such as tariffs on Chinese imports, which could increase production costs and potentially alienate customers, but diversifying the supply chain could reduce dependency on China and stabilize costs.

Technical Analysis· Nov 7

$ELF has pulled back aggressively, approaching the.786 level on the recent pullback, with buyers looking to hold this level to give a higher low.
$ELF has hit the most oversold level possible on the Williams Percent R oscillator, with a reading of -100 on the daily and 8-hour charts, indicating a potential bounce.
$ELF has formed a RSI divergence and is setting up for a 123 pattern on the 5-minute chart, with a hammer candle and VWAP support trending on the 50ma, indicating a potential bounce or reversal.

Generated by AI

Community

Of the messages about ELF, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	—	85.99%	84%	33.68%
Newcomers	—	14.01%	16%	66.32%

Regulars· Aug 19

$ELF has significantly outperformed the market, rising over 100% from its June lows and currently trading above $100.
The company's strong retail sales data, particularly in personal care and beauty, has contributed to its upward trend, with Estée Lauder and Target confirming its success.
$ELF's recent earnings beat and raised margin outlook, along with its superior management and execution, have made it a more attractive investment option compared to its competitor $CELH.

Newcomers· Aug 6

The newcomer investors are speculating about e.l.f. Beauty's stock price, with some predicting it will reach $100.
The company's marketing and administrative expenses have increased significantly, but it's unclear if this will impact future profits.
The stock's recent performance is attributed to a "viral product" and "social buzz," which may lead to a revenue spike in the next quarter.

Generated by AI

Elf Beauty

Social

Aug 31

Bullish· Aug 19

Bearish· Jun 18

Earnings· May 21

Analysts· Aug 11

Announcements· Aug 7

Macro· Apr 3

Technical Analysis· Nov 7

Regulars· Aug 19

Newcomers· Aug 6

e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks – Company Announcement - FT.com

e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It

Why e.l.f. Beauty (ELF) Dipped More Than Broader Market Today

e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock

Ekta Chopra Is one of TIME's 2026 Executives of the Year: Tech and Data

rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K.

Also Discussed

Elf Beauty Inc.

Company Information

Location

e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks – Company Announcement - FT.com

e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It

Why e.l.f. Beauty (ELF) Dipped More Than Broader Market Today

e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock

Ekta Chopra Is one of TIME's 2026 Executives of the Year: Tech and Data

rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K.

Also Discussed

Social

Aug 31

Bullish· Aug 19

Bearish· Jun 18

Earnings· May 21

Analysts· Aug 11

Announcements· Aug 7

Macro· Apr 3

Technical Analysis· Nov 7

Regulars· Aug 19

Newcomers· Aug 6