HOG

Harley-Davidson, Inc. (HOG) | Rumor.io

Harley-Davidson

HOG

Attention (50-day avg)0.01%

Attention rank (50-day avg)#388

Bullish sentiment (50-day avg)34%

Price to earnings ratio13.8

Market capitalization2.6B

Earnings per share1.8

Dividend yield (TTM)3.05%

Revenue (annual)4.5B

Net income (annual)329.2M

Social

What share of all stock conversation is about HOG?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% 0	0.01% new	0% -0.02	0.01% 0

Aug 20

Harley-Davidson is expected to report Q3 EPS of 0.45, with a reporting date of October 28, according to BMO.
The short interest in LVWR is 40%, with 88% of the float owned by Harley-Davidson.
There is no directly relevant information about Harley-Davidson in the provided messages, as they are primarily about Nike and other unrelated companies.

Generated by AI

Sentiment

Of the messages about HOG that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	—	0%	12.07% -31.36	24.44% -16.05
Bearish	—	100%	87.93% +31.36	75.56% +16.05

Bullish· Feb 10

Harley-Davidson has a unique brand and product, and is reasonably priced at 70% of book value.
The company has a low P/E ratio of 5 and a 3.5% dividend yield, making it an attractive investment opportunity.
Harley-Davidson's revenue growth outpaces its valuation, making it an under-the-radar investment with potential for significant returns.

Bearish· Feb 10

Harley-Davidson's earnings miss led to a 10% drop in shares, with the stock now down 35% in the last 12 months.
The company's weak guidance for 2026, including an operating loss and a 28% revenue drop, has raised concerns about its ability to survive past 2030.
Harley-Davidson's weak fundamentals, including stagnant customer base and lack of compelling products, make it likely to lag the luxury goods sector and continue to decline.

Generated by AI

Topics

Of the messages about HOG that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Macro	—	100%	80.36%	39.12%
Announcements	—	0%	16.07%	28.2%
Analysts	—	0%	0%	31.18%
Controversies	—	0%	3.57%	0.02%
Technical Analysis	—	0%	0%	0.05%
Earnings	—	0%	0%	1.42%

Earnings· Apr 27

Harley-Davidson reported Q1 earnings of $2.04 per share, beating the estimate of $1.39.
The company's revenue reached $1.56 billion, exceeding the consensus estimate of $1.36 billion.
Harley-Davidson reaffirmed its outlook, with HDMC revenue growth expected to be 4-7% and operating income margin of 14.1-14.6%.

Analysts· Mar 21

Morgan Stanley upgraded Harley-Davidson to "overweight" from "equal weight" due to the company's focus on its core business and a better-off consumer.
The price target of $50 implies a 33.2% upside from Monday's close, according to Morgan Stanley.
Morgan Stanley analyst Adam Jonas cited confidence in Harley-Davidson's "Hardwire" strategy as the reason for the upgrade.

Announcements· Sep 27

Harley-Davidson has spun off its electric motorcycle division, LiveWire, in a $1.8 billion SPAC merger, creating the first publicly traded electric motorcycle company in the US.
The deal establishes LiveWire as a separate entity, with its own manufacturing capabilities and a 5-year exclusive agreement with Harley-Davidson to produce 153,000 bikes per year.
LiveWire has secured a $100 million backstop from Harley-Davidson and has strategic partners, including a well-established supply chain, production, engineering, and distribution network.

Controversies· Jul 28

Harley-Davidson stock transactions were not mentioned in the provided post, but the company's name was used as a reference to a former Rep. Harley Rouda.
There is no specific market-relevant information about Harley-Davidson, Inc. in the provided post.
The post discusses a potential bill that would ban members of Congress from trading individual stocks, with Sen. Elizabeth Warren and Rep. Pramila Jayapal planning to introduce companion legislation.

Macro· May 5

Harley-Davidson's recent performance is not mentioned in this conversation, which focuses on Shopify's achievements and growth.
Shopify has achieved consecutive quarters with over $100 billion in Gross Merchandise Volume (GMV) and a 34% increase in revenue to $3.2 billion.
The adoption of Shopify by major brands like LVMH and Lands' End is increasing, and AI is expected to further expand agentic commerce through platforms like ChatGPT and Google.

Technical Analysis· Oct 20

$HOG has shown bearish technicals with a downtrend from a double top and $75 highs.
The stock has found support around $51-52 and may bounce back to this level by Friday.
$HOG's volume does not yet confirm panic selling, suggesting potential for further declines.

Generated by AI

Community

Of the messages about HOG, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	—	0%	2.72%	16.3%
Newcomers	—	100%	97.28%	83.7%

Regulars· May 2

Harley-Davidson's stock has risen 40% in 6 weeks, prompting questions about what's driving this change, with recent announcements possibly being a key factor.
Harley-Davidson is making efforts to downsize and lower prices, but some regulars are skeptical about the effectiveness of these moves and whether they're in the right direction.
Harley-Davidson's pricing strategy is under scrutiny, with some commenters suggesting that the company has raised prices too much, leading to reduced sales and a potential reduction in headcount at the factory.

Newcomers· Aug 20

New users are confused by Nike's choice of name, Dilly, over a female option, and see parallels with other brands like Harley-Davidson and Bud Light.
Some users are aware that Harley-Davidson has a significant amount of its shares owned by a short interest fund, $LVWR, which has a high short interest of 88%.
New users are noting that Harley-Davidson has a relatively small float of 10m shares, which may be a consideration for investors.

Generated by AI

As the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the consumer discretionary - leisure products industry, including Harley-Davidson (NYSE:HOG) and its peers.

18h agoYahoo Finance

Harley-Davidson Insiders Are Buying: Is HOG Finally Turning Around?

1d agoYahoo Finance

Harley-Davidson: Macro Pressures Outweigh Self-Help Measures (Downgrade) (NYSE:HOG)

2d agoSeeking Alpha

How Harley-Davidson, an American Icon, Became a Tariff Punching Bag

9d agoWSJ

Is Harley-Davidson (HOG) Cheap Following Its New Realtree Collection?

Harley-Davidson (HOG) is back in the spotlight after releasing a second limited-edition apparel and accessories line with Realtree, pairing camouflage designs with the motorcycle brand's existing clothing range. Harley-Davidson’s latest Realtree drop lands after a softer week for the shares, with a 7-day share price return of down 7% and a 30-day move of down 6%. However, the year-to-date share price return of 26% contrasts with a 1-year total shareholder return that is down 5%, which hints...

11d agoYahoo Finance

HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION

Harley-Davidson® (NYSE: HOG) and Realtree® reunite for a second limited-edition collection of apparel and accessories rooted in a shared passion for freedom, adventure, and the outdoors.

13d agoYahoo Finance UK

Also Discussed

Investors talking about HOG also mention

#	Name	Attention
1	LiveWire Group, Inc.LVWR	0%new
2	Polaris Inc.PII	0%0
3	Honda Motor Co Ltd Sponsored ADRHMC	0%0
4	Ferrari N.V.RACE	0%+0
5	Whirlpool Corp.WHR	0%-0.01
6	Ralph Lauren Corp. Class A Common StockRL	0%0
7	Hasbro, Inc.HAS	0%0
8	Mattel Inc.MAT	0%0
9	Molson Coors Beverage CompanyTAP	0.01%new
10	Winnebago Industries Inc.WGO	0%new

Harley-Davidson, Inc.

Consumer Cyclical
Recreational Vehicles

Harley-Davidson, Inc. is a motorcycle manufacturer and lifestyle brand based in Milwaukee, Wisconsin. Harley-Davidson focuses on designing, producing, and selling heavyweight motorcycles across categories such as touring, cruiser, trike, standard, sport, adventure, and dual-sport models. The company also offers motorcycle parts, accessories, riding gear, apparel, and licensed merchandise, extending its brand beyond vehicle sales into the broader powersports lifestyle market. Through Harley-Davidson Financial Services, it provides wholesale financing for dealers and retail financing and related services for consumers purchasing motorcycles. Its LiveWire segment adds electric motorcycles and related products to the portfolio, while the core business continues to serve riders through a global dealer network across North America, Europe, Asia-Pacific, and Latin America.

Website

Location

3700 West Juneau Avenue

Milwaukee, WI, 53208

United States

Social

What share of all stock conversation is about HOG?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% 0	0.01% new	0% -0.02	0.01% 0

Aug 20

Harley-Davidson is expected to report Q3 EPS of 0.45, with a reporting date of October 28, according to BMO.
The short interest in LVWR is 40%, with 88% of the float owned by Harley-Davidson.
There is no directly relevant information about Harley-Davidson in the provided messages, as they are primarily about Nike and other unrelated companies.

Generated by AI

Sentiment

Of the messages about HOG that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	—	0%	12.07% -31.36	24.44% -16.05
Bearish	—	100%	87.93% +31.36	75.56% +16.05

Bullish· Feb 10

Harley-Davidson has a unique brand and product, and is reasonably priced at 70% of book value.
The company has a low P/E ratio of 5 and a 3.5% dividend yield, making it an attractive investment opportunity.
Harley-Davidson's revenue growth outpaces its valuation, making it an under-the-radar investment with potential for significant returns.

Bearish· Feb 10

Harley-Davidson's earnings miss led to a 10% drop in shares, with the stock now down 35% in the last 12 months.
The company's weak guidance for 2026, including an operating loss and a 28% revenue drop, has raised concerns about its ability to survive past 2030.
Harley-Davidson's weak fundamentals, including stagnant customer base and lack of compelling products, make it likely to lag the luxury goods sector and continue to decline.

Generated by AI

Topics

Of the messages about HOG that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Macro	—	100%	80.36%	39.12%
Announcements	—	0%	16.07%	28.2%
Analysts	—	0%	0%	31.18%
Controversies	—	0%	3.57%	0.02%
Technical Analysis	—	0%	0%	0.05%
Earnings	—	0%	0%	1.42%

Earnings· Apr 27

Harley-Davidson reported Q1 earnings of $2.04 per share, beating the estimate of $1.39.
The company's revenue reached $1.56 billion, exceeding the consensus estimate of $1.36 billion.
Harley-Davidson reaffirmed its outlook, with HDMC revenue growth expected to be 4-7% and operating income margin of 14.1-14.6%.

Analysts· Mar 21

Morgan Stanley upgraded Harley-Davidson to "overweight" from "equal weight" due to the company's focus on its core business and a better-off consumer.
The price target of $50 implies a 33.2% upside from Monday's close, according to Morgan Stanley.
Morgan Stanley analyst Adam Jonas cited confidence in Harley-Davidson's "Hardwire" strategy as the reason for the upgrade.

Announcements· Sep 27

Harley-Davidson has spun off its electric motorcycle division, LiveWire, in a $1.8 billion SPAC merger, creating the first publicly traded electric motorcycle company in the US.
The deal establishes LiveWire as a separate entity, with its own manufacturing capabilities and a 5-year exclusive agreement with Harley-Davidson to produce 153,000 bikes per year.
LiveWire has secured a $100 million backstop from Harley-Davidson and has strategic partners, including a well-established supply chain, production, engineering, and distribution network.

Controversies· Jul 28

Harley-Davidson stock transactions were not mentioned in the provided post, but the company's name was used as a reference to a former Rep. Harley Rouda.
There is no specific market-relevant information about Harley-Davidson, Inc. in the provided post.
The post discusses a potential bill that would ban members of Congress from trading individual stocks, with Sen. Elizabeth Warren and Rep. Pramila Jayapal planning to introduce companion legislation.

Macro· May 5

Harley-Davidson's recent performance is not mentioned in this conversation, which focuses on Shopify's achievements and growth.
Shopify has achieved consecutive quarters with over $100 billion in Gross Merchandise Volume (GMV) and a 34% increase in revenue to $3.2 billion.
The adoption of Shopify by major brands like LVMH and Lands' End is increasing, and AI is expected to further expand agentic commerce through platforms like ChatGPT and Google.

Technical Analysis· Oct 20

$HOG has shown bearish technicals with a downtrend from a double top and $75 highs.
The stock has found support around $51-52 and may bounce back to this level by Friday.
$HOG's volume does not yet confirm panic selling, suggesting potential for further declines.

Generated by AI

Community

Of the messages about HOG, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	—	0%	2.72%	16.3%
Newcomers	—	100%	97.28%	83.7%

Regulars· May 2

Harley-Davidson's stock has risen 40% in 6 weeks, prompting questions about what's driving this change, with recent announcements possibly being a key factor.
Harley-Davidson is making efforts to downsize and lower prices, but some regulars are skeptical about the effectiveness of these moves and whether they're in the right direction.
Harley-Davidson's pricing strategy is under scrutiny, with some commenters suggesting that the company has raised prices too much, leading to reduced sales and a potential reduction in headcount at the factory.

Newcomers· Aug 20

New users are confused by Nike's choice of name, Dilly, over a female option, and see parallels with other brands like Harley-Davidson and Bud Light.
Some users are aware that Harley-Davidson has a significant amount of its shares owned by a short interest fund, $LVWR, which has a high short interest of 88%.
New users are noting that Harley-Davidson has a relatively small float of 10m shares, which may be a consideration for investors.

Generated by AI

Harley-Davidson

Social

Aug 20

Bullish· Feb 10

Bearish· Feb 10

Earnings· Apr 27

Analysts· Mar 21

Announcements· Sep 27

Controversies· Jul 28

Macro· May 5

Technical Analysis· Oct 20

Regulars· May 2

Newcomers· Aug 20

Consumer Discretionary - Leisure Products Stocks Q2 Results: Benchmarking Harley-Davidson (NYSE:HOG)

Harley-Davidson Insiders Are Buying: Is HOG Finally Turning Around?

Harley-Davidson: Macro Pressures Outweigh Self-Help Measures (Downgrade) (NYSE:HOG)

How Harley-Davidson, an American Icon, Became a Tariff Punching Bag

Is Harley-Davidson (HOG) Cheap Following Its New Realtree Collection?

HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION

Also Discussed

Harley-Davidson, Inc.

Company Information

Location

Consumer Discretionary - Leisure Products Stocks Q2 Results: Benchmarking Harley-Davidson (NYSE:HOG)

Harley-Davidson Insiders Are Buying: Is HOG Finally Turning Around?

Harley-Davidson: Macro Pressures Outweigh Self-Help Measures (Downgrade) (NYSE:HOG)

How Harley-Davidson, an American Icon, Became a Tariff Punching Bag

Is Harley-Davidson (HOG) Cheap Following Its New Realtree Collection?

HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION

Also Discussed

Social

Aug 20

Bullish· Feb 10

Bearish· Feb 10

Earnings· Apr 27

Analysts· Mar 21

Announcements· Sep 27

Controversies· Jul 28

Macro· May 5

Technical Analysis· Oct 20

Regulars· May 2

Newcomers· Aug 20