PLNT

Planet Fitness Inc. (PLNT) | Rumor.io

Planet Fitness

PLNT

Attention (50-day avg)0%

Attention rank (50-day avg)#1,043

Bullish sentiment (50-day avg)6%

Price to earnings ratio14.5

Market capitalization3.1B

Earnings per share2.94

Dividend yield (TTM)—

Revenue (annual)1.3B

Net income (annual)220.3M

Social

What share of all stock conversation is about PLNT?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% +0	0.01% 0	0% -0.01	0.01% +0.01

Sep 24

Planet Fitness (PLNT) has fallen nearly 10% after being listed as a potential disruptor by Meta's AI agent Muse, which may lead to customers canceling their gym memberships.
The company's shares have slid 15% in a single day, with traders questioning whether the decline is due to a fundamental issue or a panic sell-off.
A user on social media suggests that if an AI agent like Muse is "aligned" with a person, it should cancel unused gym subscriptions rather than pestering them to use them.

Generated by AI

Sentiment

Of the messages about PLNT that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	100% +50	30.93% +29.28	5.66% -9.34	22.57% -69.84
Bearish	0% -50	69.07% -29.28	94.34% +9.34	77.43% +69.84

Bullish· May 7

The consumer fitness model is thriving, with Planet Fitness delivering a dominant double beat in Q1 2026, smashing revenue estimates by over $39M while posting 25% EPS growth.
The low float of Planet Fitness stock, with only 5 million shares available, could lead to significant price increases with the right amount of buying pressure.
The institutional ownership of Planet Fitness is extremely high, at 95%, indicating a strong level of confidence in the company among professional investors.

Bearish· May 8

Planet Fitness' new member sign-ups collapsed by 36% in Q1, leading to a 31.19% single-day decline and management withdrawing their 3-year growth plans.
The company's valuation is a concern, with one user stating they don't like it as it's been bought back up and is no longer undervalued.
Planet Fitness may be approaching a saturation point, with one user suggesting that retail stocks like it and Home Depot ultimately hit a point where sales decline as they expand into smaller towns and cannibalize existing stores.

Generated by AI

Topics

Of the messages about PLNT that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Technical Analysis	—	56.25%	62.96%	0.18%
Earnings	—	0%	0%	1.58%
Controversies	—	0%	0%	0.36%
Analysts	—	0%	3.7%	2.93%
Macro	—	43.75%	25.93%	94.63%
Announcements	—	0%	7.41%	0.31%

Earnings· Jul 12

Planet Fitness' Q1 2026 earnings report led to a stock price drop from $65 to $37, attributed to low member counts and postponed membership price increases.
Investors expected bigger membership growth, leading to disappointment and depreciation, with some commentators suggesting a plateau but potential for the company to bounce back.
The company's value and accessibility are seen as major strengths, with some suggesting a face-lift, such as adding more free weights or machines, to stay competitive.

Announcements· Nov 8

Planet Fitness, Inc. (PLNT) reported Q3 2022 earnings with total revenue increasing 58.4% to $244.4 million.
The company's net income was $26.9 million, or $0.32 per diluted share, and raised FY22 revenue and EPS guidance.
Planet Fitness ended Q3 with over 16.6 million members, an all-time record high, and saw members visiting the gym more frequently with lower cancels compared to 2019.

Macro· Jun 5

Planet Fitness shares experienced their largest drop on record after management reduced revenue outlook and canceled price increases.
The fitness industry is being impacted by consumer financial struggles, as warned by CEOs of Kraft, McDonald's, and Whirlpool.
The dire warning from consumer goods CEOs may signal a broader economic downturn, affecting industries beyond consumer staples.

Generated by AI

Community

Of the messages about PLNT, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	16.67%	9.66%	5.51%	1.7%
Newcomers	83.33%	90.34%	94.49%	98.3%

Regulars· May 7

Planet Fitness' CEO reported a slower-than-expected start to 2026, citing internal and external headwinds, and the company lowered its revenue outlook to 7% due to weak signups.
Despite beating Q1 earnings, Planet Fitness shares fell 30% after the company cut its full-year guidance and cancelled planned price hikes, signaling weaker near-term revenue expectations.
Planet Fitness' stock plunged 31% after weaker growth forecast despite good Q1 results, with the company shifting back to a low-cost gym focus and reporting a 21.9% year-over-year increase in total revenue.

Newcomers· Sep 24

The recent 50% drop from highs and multi-year H&S range breakdown could be a buying opportunity, but the company faces macro headwinds in consumer spending and structural shifts in the industry.
Newcomers are focused on the potential disruption of Planet Fitness by AI agents, such as Muse, which may cancel gym memberships or offer cheaper alternatives, potentially impacting revenue.
Traders are concerned about a fundamental issue or panic sell-off after a 15% slide, with some questioning whether the company's growth momentum can be regained, and others speculating about the potential for a rebound to $50.

Generated by AI

Planet Fitness has seen its share price slide hard this year, and the drop has pushed investors to recheck what they are really paying for in terms of earnings power. With the stock now trading around US$41.00, the key issue is whether that level makes sense when you line it up against the profit the gym operator currently generates. The share price is down 62.6% year to date, which puts fresh focus on whether the current P/E multiple still reflects the earnings profile of the business. The...

5d agoYahoo Finance

How Meta’s Muse Threatens ‘Ghost Members’ at Planet Fitness as PLNT Stock Plunges

Planet Fitness stock sinks as Meta’s Muse hits top spot on the US App Store. Here’s why the personal AI assistant may be a threat to PLNT shares.

5d agoYahoo Finance

Planet Fitness: Membership Shrinkage Is Not As Scary As It Sounds - Buy (NYSE:PLNT)

Planet Fitness faces heightened scrutiny as membership declines drive a sharp stock sell-off. Check out why PLNT stock is a buy.

6d agoSeeking Alpha

Planet Fitness and Other ‘AI-Proof Stocks’ That Are Anything But

6d agoBarron's

Meta AI agent triggers heavy selloff in banks, insurers, and travel stocks

7d agoInvesting.com

Also Discussed

Investors talking about PLNT also mention

#	Name	Attention
1	Life Time Group Holdings Inc.LTH	0%new
2	Xponential Fitness Inc.XPOF	0%new
3	Whirlpool Corp.WHR	0%-0.01
4	Peloton Interactive Inc. Class A Common StockPTON	0.04%new
5	Etsy Inc.ETSY	0.01%0
6	BFIT - Global X Health & Wellness ETF	——
7	Ooma Inc.OOMA	0%0
8	FXLV - F45 Training Holdings Inc.	——
9	AJXA - Great Ajax Corp. 7.25 CV SR NT 24	——
10	Issuer Direct CorporationISDR	0%0

Planet Fitness Inc.

Consumer Cyclical
Leisure

Planet Fitness Inc. Class A Common Stock represents ownership in Planet Fitness, a franchisor and operator of fitness centers based in Hampton, New Hampshire. The company serves members through a broad network of clubs that are designed to provide a welcoming, accessible workout environment, with operations centered on membership-based gym services. Its business is organized across franchise operations, corporate-owned clubs, and equipment sales, allowing it to support both its own locations and franchise partners. Planet Fitness also supplies fitness equipment to franchisee-owned clubs, linking its club network with a recurring service and product model. The company participates in the consumer discretionary and leisure facilities markets, where it plays a recognized role in large-scale fitness access for everyday consumers.

Website

Location

4 Liberty Lane West

Hampton, NH, 03842

United States

Social

What share of all stock conversation is about PLNT?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0% +0	0.01% 0	0% -0.01	0.01% +0.01

Sep 24

Planet Fitness (PLNT) has fallen nearly 10% after being listed as a potential disruptor by Meta's AI agent Muse, which may lead to customers canceling their gym memberships.
The company's shares have slid 15% in a single day, with traders questioning whether the decline is due to a fundamental issue or a panic sell-off.
A user on social media suggests that if an AI agent like Muse is "aligned" with a person, it should cancel unused gym subscriptions rather than pestering them to use them.

Generated by AI

Sentiment

Of the messages about PLNT that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	100% +50	30.93% +29.28	5.66% -9.34	22.57% -69.84
Bearish	0% -50	69.07% -29.28	94.34% +9.34	77.43% +69.84

Bullish· May 7

The consumer fitness model is thriving, with Planet Fitness delivering a dominant double beat in Q1 2026, smashing revenue estimates by over $39M while posting 25% EPS growth.
The low float of Planet Fitness stock, with only 5 million shares available, could lead to significant price increases with the right amount of buying pressure.
The institutional ownership of Planet Fitness is extremely high, at 95%, indicating a strong level of confidence in the company among professional investors.

Bearish· May 8

Planet Fitness' new member sign-ups collapsed by 36% in Q1, leading to a 31.19% single-day decline and management withdrawing their 3-year growth plans.
The company's valuation is a concern, with one user stating they don't like it as it's been bought back up and is no longer undervalued.
Planet Fitness may be approaching a saturation point, with one user suggesting that retail stocks like it and Home Depot ultimately hit a point where sales decline as they expand into smaller towns and cannibalize existing stores.

Generated by AI

Topics

Of the messages about PLNT that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Technical Analysis	—	56.25%	62.96%	0.18%
Earnings	—	0%	0%	1.58%
Controversies	—	0%	0%	0.36%
Analysts	—	0%	3.7%	2.93%
Macro	—	43.75%	25.93%	94.63%
Announcements	—	0%	7.41%	0.31%

Earnings· Jul 12

Planet Fitness' Q1 2026 earnings report led to a stock price drop from $65 to $37, attributed to low member counts and postponed membership price increases.
Investors expected bigger membership growth, leading to disappointment and depreciation, with some commentators suggesting a plateau but potential for the company to bounce back.
The company's value and accessibility are seen as major strengths, with some suggesting a face-lift, such as adding more free weights or machines, to stay competitive.

Announcements· Nov 8

Planet Fitness, Inc. (PLNT) reported Q3 2022 earnings with total revenue increasing 58.4% to $244.4 million.
The company's net income was $26.9 million, or $0.32 per diluted share, and raised FY22 revenue and EPS guidance.
Planet Fitness ended Q3 with over 16.6 million members, an all-time record high, and saw members visiting the gym more frequently with lower cancels compared to 2019.

Macro· Jun 5

Planet Fitness shares experienced their largest drop on record after management reduced revenue outlook and canceled price increases.
The fitness industry is being impacted by consumer financial struggles, as warned by CEOs of Kraft, McDonald's, and Whirlpool.
The dire warning from consumer goods CEOs may signal a broader economic downturn, affecting industries beyond consumer staples.

Generated by AI

Community

Of the messages about PLNT, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	16.67%	9.66%	5.51%	1.7%
Newcomers	83.33%	90.34%	94.49%	98.3%

Regulars· May 7

Planet Fitness' CEO reported a slower-than-expected start to 2026, citing internal and external headwinds, and the company lowered its revenue outlook to 7% due to weak signups.
Despite beating Q1 earnings, Planet Fitness shares fell 30% after the company cut its full-year guidance and cancelled planned price hikes, signaling weaker near-term revenue expectations.
Planet Fitness' stock plunged 31% after weaker growth forecast despite good Q1 results, with the company shifting back to a low-cost gym focus and reporting a 21.9% year-over-year increase in total revenue.

Newcomers· Sep 24

The recent 50% drop from highs and multi-year H&S range breakdown could be a buying opportunity, but the company faces macro headwinds in consumer spending and structural shifts in the industry.
Newcomers are focused on the potential disruption of Planet Fitness by AI agents, such as Muse, which may cancel gym memberships or offer cheaper alternatives, potentially impacting revenue.
Traders are concerned about a fundamental issue or panic sell-off after a 15% slide, with some questioning whether the company's growth momentum can be regained, and others speculating about the potential for a rebound to $50.

Generated by AI

Planet Fitness

Social

Sep 24

Bullish· May 7

Bearish· May 8

Earnings· Jul 12

Announcements· Nov 8

Macro· Jun 5

Regulars· May 7

Newcomers· Sep 24

JPMorgan reiterates Planet Fitness stock rating amid subscription volatility

Planet Fitness (PLNT) Stock May Sit Below Fair Value As Earnings Reset

How Meta’s Muse Threatens ‘Ghost Members’ at Planet Fitness as PLNT Stock Plunges

Planet Fitness: Membership Shrinkage Is Not As Scary As It Sounds - Buy (NYSE:PLNT)

Planet Fitness and Other ‘AI-Proof Stocks’ That Are Anything But

Meta AI agent triggers heavy selloff in banks, insurers, and travel stocks

Also Discussed

Planet Fitness Inc.

Company Information

Location

JPMorgan reiterates Planet Fitness stock rating amid subscription volatility

Planet Fitness (PLNT) Stock May Sit Below Fair Value As Earnings Reset

How Meta’s Muse Threatens ‘Ghost Members’ at Planet Fitness as PLNT Stock Plunges

Planet Fitness: Membership Shrinkage Is Not As Scary As It Sounds - Buy (NYSE:PLNT)

Planet Fitness and Other ‘AI-Proof Stocks’ That Are Anything But

Meta AI agent triggers heavy selloff in banks, insurers, and travel stocks

Also Discussed

Social

Sep 24

Bullish· May 7

Bearish· May 8

Earnings· Jul 12

Announcements· Nov 8

Macro· Jun 5

Regulars· May 7

Newcomers· Sep 24