ROL

Rollins Inc. (ROL) | Rumor.io

Rollins

ROL

Attention (50-day avg)0.07%

Attention rank (50-day avg)#139

Bullish sentiment (50-day avg)13%

Price to earnings ratio27.5

Market capitalization14.7B

Earnings per share1.1

Dividend yield (TTM)2.39%

Revenue (annual)3.8B

Net income (annual)526.7M

Social

What share of all stock conversation is about ROL?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0.03% new	0.18% +0.16	0.08% +0.04	0.01% +0

Sep 25

Rollins, Inc. (ROL) hit a 52-week low, prompting a back-of-the-envelope valuation of $14.6b + $1b in net debt.
The company's business model is seen as high quality, but vulnerable to disruption by AI, particularly in the pest control industry.
Analysts recommend adjusting for capital efficiency and balance sheet to fairly compare fundamentals, and note that the company's fundamentals and balance sheet make it a defensive, steady compounder.

Generated by AI

Sentiment

Of the messages about ROL that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	100%	3.59% -43.34	12.59% -35.98	13.5% -80.77
Bearish	0%	96.41% +43.34	87.41% +35.98	86.5% +80.77

Oct 26

$ROL shares have increased by 9-10% following a strong Q3 report and dividend raise.
Rollins, Inc. has raised its quarterly dividend by 30% to $0.13 per share, providing a boost to investors.
The company's strong earnings and dividend increase have led to a significant increase in trading volume, with shares reaching new highs and a strong technical setup.

Generated by AI

Topics

Of the messages about ROL that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Macro	—	33.32%	40.18%	39.5%
Announcements	—	0.42%	0.45%	0.66%
Analysts	—	33.14%	40.08%	40.93%
Earnings	—	33.11%	19.22%	18.85%
Technical Analysis	—	0%	0.04%	0.05%
Controversies	—	0%	0.03%	0.01%

Earnings· Oct 23

Rollins, Inc. ($ROL) reported Q3 earnings of $0.22 per share, missing the analyst estimate of $0.24 by $0.02.
Revenue rose 14.1% year/year to $556.5 million, beating the S&P Capital IQ Consensus by $8.58 million.
The company's strong organic revenue growth of 6.4% for the quarter was driven by a record revenue increase of 14.1% for the quarter.

Announcements· Jun 4

Rollins, Inc. CEO Brooke Rollins defended Trump's tariffs, saying they help remove barriers to US exports.
Rollins, Inc. CEO Brooke Rollins is leading a trade delegation to Italy to promote American agricultural commodities.
Rollins, Inc. is not directly mentioned in the announcement about delayed farm trade report due to deficit forecast, but the CEO is mentioned as Agriculture Secretary Brooke Rollins.

Controversies· Apr 28

Brooke Rollins, Secretary of Agriculture, stated that the US is in conversation with China, contradicting previous claims of no trade talks.
The US is reportedly open to a dialogue with China, following Trump's claim of completing new trade deals with multiple countries in a short timeframe.
Rollins' statement sparked confusion, as the US and China previously denied any ongoing trade negotiations.

Macro· May 5

The current high input costs for Rollins, Inc. are attributed to global events rather than the price of corn.
The Iran situation is cited as a primary driver of increased costs for the company.
Rollins' leadership is being criticized, with Secretary Rollins being referred to as a joke.

Technical Analysis· Apr 25

ROL has a potential Expansion Pivot Sell Setup, triggering a technical alert.
Four additional technical alerts for ROL are currently active.
Technical analysis of ROL is currently indicating potential sell signals.

Generated by AI

Community

Of the messages about ROL, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	100%	92.14%	87.81%	54.59%
Newcomers	0%	7.86%	12.19%	45.41%

Regulars· Sep 24

The stock price of Rollins, Inc. ($ROL) has dropped nearly 50% in a year, despite the company's improving fundamentals.
A recent downgrade by Piper Sandler from Overweight to Neutral, along with a cut in price target from $46 to $33, highlights concerns about the company's position in the market.
The residential pest control services segment, which accounts for nearly half of the business, is seen as a lower quality side of the operation, with higher churn rates and limited M&A deal opportunities.

Newcomers· Sep 25

Newcomers to discussing $ROL are focusing on its potential disruption by AI, with some users wondering if the company's business model is at risk due to the rise of AI in pest control.
Others are highlighting the importance of adjusting the price-to-earnings ratio for capital efficiency and balance sheet quality, which they believe makes Rollins' fundamentals shine.
There are differing opinions on the stock's valuation, with some users expressing concerns about the company's marketing problem due to AI changes in Google Search, while others are bullish on the stock's long-term potential and plan to add to their positions.

Generated by AI

Pest control and sanitation contracts renew whether markets cooperate or not, yet two of the three companies discussed here have lost nearly half their value this year while their customers keep paying. The business case and the share price are telling very different stories right now.

1d agoYahoo Finance

Nobody Cancels These Contracts: Rollins, Rentokil and Ecolab

Pest control and sanitation companies sell contracts that customers keep renewing even when share prices collapse, and two of these three stocks are down sharply this year while their retention numbers barely flinched.

2d agoYahoo Finance

Can AI Really Disrupt Pest Control? Wall Street Thinks So, and Rollins (ROL) Just Hit New Lows

Rollins, Inc. (NYSE:ROL) is among the biggest pest-control companies in the U.S. On September 24, 2026, the stock fell 6.4% to $30.40. Trading near its 52-week low, the stock is down about 48% this year and approximately 53% below its high of $66. In its latest update, Piper Sandler cut the rating on Rollins to […]

4d agoYahoo Finance

Rollins Says AI Search Shift Is Driving Volatile Residential Lead Trends

Rollins (NYSE:ROL) executives said the pest-control company is working to adapt its marketing and customer-acquisition strategy after an unusually volatile period in residential lead generation, which management believes was driven largely by changes in AI-powered search. Speaking at the JPMorgan U

5d agoYahoo Finance

Rollins (ROL) Stock Trades Down, Here Is Why

Shares of pest control company Rollins (NYSE:ROL) fell 6.8% in the afternoon session after Piper Sandler downgraded the stock from Overweight to Neutral and cut its price target to $33.00.

5d agoYahoo Finance

Also Discussed

Investors talking about ROL also mention

#	Name	Attention
1	Rentokil Initial plc Sponsored ADRRTO	0%-0.01
2	Northfield Bancorp Inc.NFBK	0%0
3	Southern First Bancshares, Inc.SFST	0%new
4	Cintas CorporationCTAS	0%new
5	Fair Isaac Corp.FICO	0.17%+0.1
6	Sierra BancorpBSRR	0%0
7	Monarch Casino & Resort, Inc.MCRI	0%0
8	Old Dominion Freight Line, Inc.ODFL	0%+0
9	Watsco Inc.WSO	0%0
10	Pool CorporationPOOL	0%0

Rollins Inc.

Consumer Cyclical
Personal Services

Rollins Inc. is an international services company that provides pest, termite, and wildlife control solutions for residential and commercial customers. Its services include general pest management, termite inspection and treatment, rodent control, mosquito services, wildlife removal, fumigation, and related prevention programs delivered through a broad network of company-owned branches, franchises, and affiliated brands. The company serves households, businesses, and property managers across North America and many international markets, with a portfolio led by well-known brands such as Orkin, HomeTeam Pest Defense, Clark Pest Control, Western Pest Services, and Critter Control. Rollins Inc. plays an important role in the business services market by offering recurring, property-protection services that help maintain safe, sanitary, and pest-free environments for customers in diverse industries.

Website

Location

2170 Piedmont Road, N.E.

Atlanta, GA, 30324

United States

Social

What share of all stock conversation is about ROL?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Attention	0.03% new	0.18% +0.16	0.08% +0.04	0.01% +0

Sep 25

Rollins, Inc. (ROL) hit a 52-week low, prompting a back-of-the-envelope valuation of $14.6b + $1b in net debt.
The company's business model is seen as high quality, but vulnerable to disruption by AI, particularly in the pest control industry.
Analysts recommend adjusting for capital efficiency and balance sheet to fairly compare fundamentals, and note that the company's fundamentals and balance sheet make it a defensive, steady compounder.

Generated by AI

Sentiment

Of the messages about ROL that take a side, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Bullish	100%	3.59% -43.34	12.59% -35.98	13.5% -80.77
Bearish	0%	96.41% +43.34	87.41% +35.98	86.5% +80.77

Oct 26

$ROL shares have increased by 9-10% following a strong Q3 report and dividend raise.
Rollins, Inc. has raised its quarterly dividend by 30% to $0.13 per share, providing a boost to investors.
The company's strong earnings and dividend increase have led to a significant increase in trading volume, with shares reaching new highs and a strong technical setup.

Generated by AI

Topics

Of the messages about ROL that carry a topic, what share is each?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y
Macro	—	33.32%	40.18%	39.5%
Announcements	—	0.42%	0.45%	0.66%
Analysts	—	33.14%	40.08%	40.93%
Earnings	—	33.11%	19.22%	18.85%
Technical Analysis	—	0%	0.04%	0.05%
Controversies	—	0%	0.03%	0.01%

Earnings· Oct 23

Rollins, Inc. ($ROL) reported Q3 earnings of $0.22 per share, missing the analyst estimate of $0.24 by $0.02.
Revenue rose 14.1% year/year to $556.5 million, beating the S&P Capital IQ Consensus by $8.58 million.
The company's strong organic revenue growth of 6.4% for the quarter was driven by a record revenue increase of 14.1% for the quarter.

Announcements· Jun 4

Rollins, Inc. CEO Brooke Rollins defended Trump's tariffs, saying they help remove barriers to US exports.
Rollins, Inc. CEO Brooke Rollins is leading a trade delegation to Italy to promote American agricultural commodities.
Rollins, Inc. is not directly mentioned in the announcement about delayed farm trade report due to deficit forecast, but the CEO is mentioned as Agriculture Secretary Brooke Rollins.

Controversies· Apr 28

Brooke Rollins, Secretary of Agriculture, stated that the US is in conversation with China, contradicting previous claims of no trade talks.
The US is reportedly open to a dialogue with China, following Trump's claim of completing new trade deals with multiple countries in a short timeframe.
Rollins' statement sparked confusion, as the US and China previously denied any ongoing trade negotiations.

Macro· May 5

The current high input costs for Rollins, Inc. are attributed to global events rather than the price of corn.
The Iran situation is cited as a primary driver of increased costs for the company.
Rollins' leadership is being criticized, with Secretary Rollins being referred to as a joke.

Technical Analysis· Apr 25

ROL has a potential Expansion Pivot Sell Setup, triggering a technical alert.
Four additional technical alerts for ROL are currently active.
Technical analysis of ROL is currently indicating potential sell signals.

Generated by AI

Community

Of the messages about ROL, what share comes from each group?

	1 Day1D	1 Week1W	1 Month1M	1 Year1Y	50-Day MAclick to plot	200-Day MAclick to plot
Regulars	100%	92.14%	87.81%	54.59%
Newcomers	0%	7.86%	12.19%	45.41%

Regulars· Sep 24

The stock price of Rollins, Inc. ($ROL) has dropped nearly 50% in a year, despite the company's improving fundamentals.
A recent downgrade by Piper Sandler from Overweight to Neutral, along with a cut in price target from $46 to $33, highlights concerns about the company's position in the market.
The residential pest control services segment, which accounts for nearly half of the business, is seen as a lower quality side of the operation, with higher churn rates and limited M&A deal opportunities.

Newcomers· Sep 25

Newcomers to discussing $ROL are focusing on its potential disruption by AI, with some users wondering if the company's business model is at risk due to the rise of AI in pest control.
Others are highlighting the importance of adjusting the price-to-earnings ratio for capital efficiency and balance sheet quality, which they believe makes Rollins' fundamentals shine.
There are differing opinions on the stock's valuation, with some users expressing concerns about the company's marketing problem due to AI changes in Google Search, while others are bullish on the stock's long-term potential and plan to add to their positions.

Generated by AI

Rollins

Social

Sep 25

Oct 26

Earnings· Oct 23

Announcements· Jun 4

Controversies· Apr 28

Macro· May 5

Technical Analysis· Apr 25

Regulars· Sep 24

Newcomers· Sep 25

Wells Fargo cuts Rollins stock price target on lead volume headwinds

Nobody Cancels This Income: Rollins, Rentokil and Ecolab

Nobody Cancels These Contracts: Rollins, Rentokil and Ecolab

Can AI Really Disrupt Pest Control? Wall Street Thinks So, and Rollins (ROL) Just Hit New Lows

Rollins Says AI Search Shift Is Driving Volatile Residential Lead Trends

Rollins (ROL) Stock Trades Down, Here Is Why

Also Discussed

Rollins Inc.

Company Information

Location

Wells Fargo cuts Rollins stock price target on lead volume headwinds

Nobody Cancels This Income: Rollins, Rentokil and Ecolab

Nobody Cancels These Contracts: Rollins, Rentokil and Ecolab

Can AI Really Disrupt Pest Control? Wall Street Thinks So, and Rollins (ROL) Just Hit New Lows

Rollins Says AI Search Shift Is Driving Volatile Residential Lead Trends

Rollins (ROL) Stock Trades Down, Here Is Why

Also Discussed

Social

Sep 25

Oct 26

Earnings· Oct 23

Announcements· Jun 4

Controversies· Apr 28

Macro· May 5

Technical Analysis· Apr 25

Regulars· Sep 24

Newcomers· Sep 25