The Dixie Group

The Dixie Group, Inc. is a leading designer, manufacturer, and marketer of floorcovering products, with a primary focus on high-end residential and select commercial segments. Founded in 1920 and headquartered in Dalton, Georgia, the company has evolved from its origins in yarn manufacturing to specialize in premium carpets, custom rugs, and luxury vinyl flooring. Through its well-known brands—such as Fabrica, Masland, and Dixie Home—The Dixie Group serves affluent homeowners, interior designers, luxury home builders, and the hospitality sector. The company is recognized for its emphasis on quality, style, and innovative materials, positioning itself in the upper-tier market by offering distinguished product collections and custom solutions. The Dixie Group creates value through in-house design and manufacturing capabilities, supported by a dedicated distribution network across North America. Its operations are strongly influenced by trends in housing, remodeling, and design, and its approach is characterized by a commitment to customer service, product innovation, and operational efficiency. Within the North American floorcovering market, The Dixie Group maintains a niche presence, leveraging brand identity and specialized offerings to compete against larger industry players.